Tag: #SustainableFashion

  • Hashtag Campaigns: Creating Global Awareness for Handloom Sarees

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    Akankha Sengupta

    The cultural richness and craftsmanship behind handloom sarees are gaining significant traction worldwide, thanks to the power of hashtag campaigns on social media. Platforms like Instagram, Twitter, and Facebook have become essential for artisans, brands, and enthusiasts to promote handloom sarees by creating a global dialogue around the beauty and heritage of these traditional…

  • Instagram and the Visual Appeal of Handloom Sarees: A Digital Platform for Traditional Craftsmanship

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    Akankha Sengupta

    In an era where digital media dominates the way we consume content, Instagram has emerged as one of the most influential platforms in the fashion industry. For handloom sarees, a traditional craft rooted deeply in India’s cultural heritage, Instagram has provided a global stage for showcasing its intricate beauty and craftsmanship.…