Tag: Pinterest

  • Cultural Significance and Storytelling Through Handloom Sarees: A Global Fashion Appeal

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    Akankha Sengupta

    In the world of fashion, where trends come and go, the handloom saree stands as a timeless symbol of craftsmanship, cultural heritage, and storytelling. These exquisite garments are not just pieces of fabric; they carry with them the weight of centuries-old traditions, regional identities, and the artistry of skilled weavers. As the…

  • Digital Platforms and E-Commerce: Boosting Handloom Sarees Internationally

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    Akankha Sengupta

    In today’s increasingly digital world, the fashion industry has seen a significant shift toward online platforms and e-commerce, a transformation that is having a profound impact on the handloom saree industry. Historically, handloom sarees were sold primarily through physical markets and local boutiques, limiting their reach. However, with the advent of…