Tag: luxury appeal of handloom sarees
Celebrity Endorsements and Their Impact on Handloom Saree Popularity
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Akankha SenguptaIn the world of fashion, the influence of celebrities and influencers is undeniable. When an international celebrity steps out wearing a particular style, the ripple effect is felt across fashion industries worldwide. The same holds true for the growing popularity of handloom sarees. Traditionally rooted in India’s rich textile heritage,…