Tag: digital storytelling

  • Cultural Significance and Storytelling Through Handloom Sarees: A Global Fashion Appeal

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    Akankha Sengupta

    In the world of fashion, where trends come and go, the handloom saree stands as a timeless symbol of craftsmanship, cultural heritage, and storytelling. These exquisite garments are not just pieces of fabric; they carry with them the weight of centuries-old traditions, regional identities, and the artistry of skilled weavers. As the…

  • The Challenges of Scaling Handloom Saree Production for Global Demand

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    Akankha Sengupta

    As handloom sarees continue to gain recognition on the global stage, the demand for these traditional garments is rising exponentially. Fashion enthusiasts and conscious consumers around the world are drawn to the craftsmanship, sustainability, and cultural heritage that handloom sarees represent. However, while the growing interest in handloom sarees is a positive…

  • Digital Platforms and E-Commerce: Boosting Handloom Sarees Internationally

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    Akankha Sengupta

    In today’s increasingly digital world, the fashion industry has seen a significant shift toward online platforms and e-commerce, a transformation that is having a profound impact on the handloom saree industry. Historically, handloom sarees were sold primarily through physical markets and local boutiques, limiting their reach. However, with the advent of…